Help everyone feel calm, confident and empowered in their own minds.
Our Philosophy
We obsess so you don’t have to. Here are the principles we consider daily.
They tell who we are and what we do.
Celebrate the self
We celebrate self-accomplishments, large or small. We accept where self is in the present moment. Celebrating the self is the gift of self-love as well as cheering the self on.
Champion diversity
We celebrate any mood and state, all personalities, and all genders. We are a brand built on care, and like our manifesto says, we truly believe everyone is welcome here.
Obsess with stress relief
We believe “be you be well” is about finding and fine-tuning your best self. Our countless tuning was made to strike a balance between easy-wear and sensory comfort.
Launch what is great
No marketing-driven launch timelines here - we only launch a product once it checks all the boxes, no matter how long it takes. Is it easy to wear and use? Is it suitable for daily life? Does it offer a sublime experience?
Create a world where everyone is kind to their minds and to each other.